BRAT SUMMER blew up the internet and digital media
After the release of singer Charli XCX's 'Brat' album, a phenomenon called 'Brat Summer' emerged in the fashion and media world. This trend was inspired by Charli's bold and daring image, which combines elements of 90's and noughties pop culture with modern motifs.
The main chips
The "Brat Summer" phenomenon is characterised by bright colours, bold prints and deliberately childish accessories, as if taken straight from a teenager's wardrobe of the early 2000s. Key elements include mini skirts, crop tops with colourful logos, solid platforms and accessories such as chains with heart-shaped pendants and scrunchies. This style also includes bold phrases on T-shirts and tops, plenty of sequins and brightly coloured make-up.
Founders
Charli XCX became the founder of the trend, using it in her music videos, on her album cover and in promotional materials. She created the image of a bold, free-spirited girl who is not afraid to express her individuality. This style was quickly picked up by her fans and fashion influencers, making her the symbol of summer 2024.
Followers
"Brat Summer" has caught the attention of many celebrities and Influencers. Fashion shows featured models dressed in Brat style, and on social platforms such as TikTok and Instagram, the trend gained momentum. Young girls started creating Charli XCX-inspired looks en masse and sharing their outfits on social media, further popularising the trend.
Impact on the fashion and media world
The Brat Summer phenomenon has had a significant impact on the fashion and media industry. Designers started releasing collections inspired by the style, and major brands adapted their products to fit the new trend. Fashion returned to the noughties, but with a modern interpretation, making the Brat style part of popular culture. In the media, the trend was discussed as a reflection of changing cultural attitudes and the younger generation's desire to express their individuality.
Thus, Brat Summer became a symbol of boldness, independence and willingness to go against the tide, which led to its mass spread and consolidation in contemporary fashion culture.
